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Innovative Water Care launches Sigura, a Global Leader in Water Care Solutions

Alpharetta, GA (December 1, 2019) – Innovative Water Care, Lonza’s former water care business, is rebranding the company and changing its name from Innovative Water Care to Sigura™, reflecting its core mission.

The word Sigura means sure, safe, secure, which is an appropriate word to describe the company. For more than 90 years, the business has been focused on delivering superior water quality solutions to protect and improve the security, safety, health & well-being of the communities served.

“Earlier this year, we took an important step by becoming a stand-alone company.” remarked Robert Baird, CEO of Sigura. “As we look forward to the next chapter of our collective journey, it was important for us to select a name that reflects our past, while providing a platform for future growth for our employees, customers and strategic business partners.”

Headquartered in Alpharetta, GA, Sigura is a leading provider of innovative water treatment solutions. The company maintains six production facilities throughout North America, South America, Europe and Africa, with 1,200 employees globally, located in all major regions. It features top consumer brands in the residential pool care market and strong positions in high-growth Industrial & Municipal water markets. Key brands include HTH®, Pulsar®, poolife®, GLB®, Applied Biochemists®, Leisure Time®, Baquacil®, BaquaSpa®, Constant Chlor®, Hypocal®, and more.


Innovative Water Care LLC, appoints Robert P. Baird, Jr. as Chief Executive Officer

ALPHARETTA (August 26, 2019) - Innovative Water Care LLC, a leading provider of residential and industrial water solutions, appoints Robert P. Baird, Jr. as Chief Executive Officer. Platinum Equity acquired Innovative Water Care from Lonza earlier this year. The company maintains six production facilities throughout North America, South America, and EMEA, and sales locations in all major regions globally. It features top consumer brands in the residential pool care market and key positions in high-growth industrial water care markets.

Brandon Crawley, Principal at Platinum Equity, had been serving as Innovative Water Care's interim CEO. "Robert's impressive and diverse experience make him a great fit for this role as we look to accelerate Innovative Water Care's growth initiatives and further build the business," said Crawley. "He has demonstrated a talent for creating opportunities in competitive international markets, inspiring innovation and crafting meaningful experiences for product end-users."

Mr. Baird has experience leading businesses across 25 categories of consumer goods. He has previously served as the CEO for A.T. CROSS, the luxury pen manufacturer, as well as the CEO at Dorel Sports and Chief Customer Officer at Royal Philips Electronics. Across these positions, Baird succeeded in growing sales, expanding profit margins and increasing shareholder value. His earlier career included leadership positions at top consumer companies including Samsonite, Norelco, General Motors, Scott Paper Company, Bristol-Myers Squibb, Procter & Gamble and General Electric.

"Innovative Water Care has an impressive portfolio of brands, products and services and is well-positioned to emerge as a global leader in the industry," said Baird. "I am thrilled to be joining this team during such a pivotal moment for the business, and I look forward to working with our employees, customers and shareholders to unlock further potential and success."


Innovative Water Care International appoints Aqualyng ICES as the exclusive Municipal Water distributor in Queensland and Western Australia

BRISBANE (Aug. 1, 2019) Today, Innovative Water Care announced a partnership in Australia with Aqualyng ICES in the Municipal Water Sector. Aqualyng, based in Brisbane Australia, specializes in water treatment solutions and services to deliver improvements to plant productivity and profitability through operational efficiency, reduction in operations costs and downtime. Aqualyng ICES is a privately-owned global service provider of water treatment and environmental solutions to the Mining, Oil & Gas, Power, Healthcare, Food and Beverage and General Manufacturing sectors.

Aqualyng ICES will support & provide cutting edge solutions in this sector, including dry chlorine disinfection systems (Constant Chlor®) and chemical free, electrochemically activated water (BlueSense®)

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We are pleased to announce that the Constant Chlor® full range of MC4 and new Pulsar® chlorinator units have been tested and are now approved within Electro-Magnetic Compatibility (EMC) emissions test capabilities encompassing the majority of standards required for compliance with the ACMA's EMC framework and complying with the limits of AS/NZS CISPR14.1:2013.

It is mandatory in Australia for any electrical motor-operated and thermal appliances marketed to comply with AS/NZS CISPR14.1:2013, which ensures electromagnetic conductivity emissions do not interfere with their surrounding environment.

All our MC4 and Pulsar® equipment will be labeled in accordance with the standard.

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